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Beijing International Film Festival "Metaverse Film Forum"

The first "Metaverse Film Forum" related to the 12th Beijing International Film Festival is about to open on Tencent News. This forum is jointly organized by the organizing committee of the Beijing International Film Festival and Shanyu Yinghua. Cui Yan, Director of the Beijing International Film Festival Operations Center of Beijing Broadcasting and Television Station and Executive Deputy Director of the Beijing International Film Festival Organizing Committee Office, and Mei Setian, Metaverse Promotion Officer of Beijing International Film Festival, jointly invited important guests in the industry such as director Yin Li, film scholar Dai Jinhua, co-founder of Huayi Brothers Wang Zhonglei, screenwriter Liu Yi, digital economist Zhao Guodong, as well as the first Metaverse Film Forum partner Beijing Hyundai, to enter the digital reality integration forum space created by Shanzhuo Yinghua and immerse themselves in discussing the development of the metaverse and the film and television industry.

The rapid development, wide radiation range, and profound impact of the digital economy are driving profound changes in production and lifestyle, becoming a key force in restructuring global factor resources, reshaping the global economic structure, and changing the global competitive landscape. Against the backdrop of the overall development of China's digital economy, the concept of the metaverse continues to heat up. Digital content creation is an important part of building the metaverse, and the film and television industry is one of the main forces in digital content creation. In the context of promoting the implementation of the national digital economy development strategy and the national cultural digitization strategy, the 12th Beijing International Film Festival has solemnly added related activities such as the "Metaverse Film Forum". We sincerely invite practitioners and researchers in the fields of film and technology to explore new opportunities for digital innovation technology to stimulate the development of the film industry on the occasion of the 20th anniversary of China's film reform, guide digital innovation to empower the new development of China's film and television industry, and help the Chinese film and television industry open the door of the metaverse for the vigorous development of the digital economy.

The metaverse has a natural connection with the film and television industry: on the one hand, humans' initial concrete perception of the abstract concept of the metaverse comes from science fiction movies. On the other hand, movies are a product of the combination of art and technology, and every technological change drives the innovative development of movies. How will the new Internet applications and social forms of data reality integration generated by the integration of various new technologies in the metauniverse change the experience of watching movies? How to stimulate artistic creation? How to promote the development of the film and television industry? How does it affect the cultural and entertainment life of the whole nation? How can the metaverse+film and television industry assist in the comprehensive implementation of the national cultural digitization strategy? The first "Metaverse Film Forum" and its partner Beijing Hyundai hope to initiate beneficial discussions.

In his speech, Cui Yan talked about his feelings about the Meta Universe: "I believe that the Meta Universe, as the epitome of a number of new technologies, will definitely bring a stronger driving force to the development of movies. The Meta Universe integrates the new Internet applications and social forms generated by a variety of new technologies."

Famous director Yin Li, as a member of the National Committee of the Chinese People's Political Consultative Conference, Vice Chairman of the China Film Association, and Vice Chairman of the China Film Directors Association, is not only a frontline film director, but also an important figure in the overall planning of Chinese films. He believes that in the face of the metaverse, the appearance of movies has changed, and people will no longer debate whether it is entertainment or art. In the diverse periphery, new forms of art and new artistic languages will emerge. At the same time, the relationship between the audience and creators is constantly changing, with many imaginable possibilities for interactive, immersive, and audience participation.

Professor Dai Jinhua from the Chinese Department of Peking University has been deeply engaged in film research since he participated in the establishment of China's first film history and theory major in 1987. Facing the issue of the metaverse and movies, Professor Dai raised three questions about the soul: "Is the metaverse really the future of movies? Is it the depth of movies? Is it the possibility of some kind of movie?" After a wonderful speculative speech, she concluded with a poetic expression: "Today, perhaps we are in a peculiar era related to the future: on one hand, the future is not far away, but near us. On the other hand, modern lifestyles have overdrawn the future, so that we no longer have it. The technological practices represented by the metaverse, the imaginative space provided by the metaverse, and the creativity created by the combination of the metaverse and movies may help us win the future again

Wang Zhonglei, co-founder, vice chairman, and CEO of Huayi Brothers Media Co., Ltd., analyzed the core of the metaverse from the perspective of the film industry: "The core of the development of the metaverse is not technology, but content. Without content, there is no warmth or emotion." He believes that the metaverse is a product of human continuous pursuit of innovation and exploration of new fields, and content is also constantly leading innovation. Both, in terms of form and spiritual essence, are essentially pursuing innovation. From the perspective of content creation, the metaverse can make the character scenes and interaction relationships between the real world and the virtual world more three-dimensional and complex. Bringing more possibilities to the creation of film and television content.

Liu Yi, Vice President of the Chinese Film Literature Society, is a typical slash player. His films "Wolf Warrior" and "Wolf Warrior 2" have been well received and popular. In addition to his main job as a screenwriter, he co founded a script killing company and a virtual studio with friends. Whether it's screenwriting, murder mystery, or virtual studio, the goal is the same - to live a different life, which coincides with the concept of the metaverse. In Liu Yi's view, dreams are the most primitive metaverse. In dreams, you are another life, another person, another identity, and you can constantly experience completely different emotions. In the metaverse, various technological means enhance the audience's experience, and the strongest experience is always the emotional experience of humans.

Zhao Guodong, Secretary General of the Zhongguancun Big Data Industry Alliance and author of the first academic monograph on "The Metaverse" in China, found the connection between the metaverse and movies from the spiritual core: "The metaverse focuses on meeting people's spiritual needs, and movies are precisely a representative of our spiritual needs. People watch movies to release their inner emotions and feelings, in order to meet our spiritual and emotional needs. From this perspective, the spiritual core of movies and the metaverse is highly consistent

Mei Setian, the Metaverse Promotion Officer at the Beijing International Film Festival and the Digital Intelligence Knowledge Officer at Tencent News, performed a talk show with the theme of "Metaverse and Literature". In Mei Setian's opinion, "Literature leads to movies, and technology also leads to movies. The twin camels of literature and technology lead to the oasis of the metaverse. Only the single camel of technology leads to the mirage of the metaverse

The 12th Beijing International Film Festival is hosted by China Central Television and the Beijing Municipal People's Government, and organized by the Beijing Film Bureau, Beijing Radio and Television Bureau, Beijing Radio and Television Station, and the Huairou District People's Government of Beijing. As one of the most internationally influential cultural events in the capital, the Beijing Film Festival has developed into a witness to the flourishing development of Chinese cinema and a cultural calling card renowned internationally. Adhering to the theme of "sharing resources and win-win future", the 12th Beijing International Film Festival will hold various activities around the theme of "unity and perseverance", including the main competition unit "Temple of Heaven Award" award, opening ceremony, Beijing screening, Beijing Planning Theme Forum, film master class, Beijing market, film carnival, closing ceremony and award ceremony, 29th University Student Film Festival, "Film+" and many others. The 'Cloud North Film Festival' will feature content such as' Cloud Screening ',' Cloud Beijing Market ', and' Cloud Live Streaming '. The "Metaverse Film Forum", jointly organized by the Beijing International Film Festival and Shanzhuo Film, serves as the first related event to kick off the 12th Beijing International Film Festival. At a historic and critical moment in the construction of the metaverse, it raises new questions, shares new ideas, expands new directions, and triggers new thinking. By responding to and exploring these focal issues, we can contribute to the new era proposition of building a strong film nation in China during the 14th Five Year Plan period!

The first "Metaverse Film Forum" partner, Beijing Hyundai, provides users with a new experience of lifestyle through advanced intelligent interconnection technology. The seventh generation Elantra will comprehensively connect cars with society through intelligent means, providing a more convenient way of life.